Customer Testimonials
Purchased 3 work trucks from Matt over at Friendly- great experience with him, finance, and service (dropped a truck off for warranty work). They sourced multiple trucks for us, and got us great deals for all of them, and got us lined up with financing that made the most sense for us. All around very happy and impressed with the service- quick response times and thorough communication, good customer service, competitive pricing. Would highly recommend Matt and the team at Friendly.
My first time visiting this location, I drove all the way from Utica, and I got the most pleasant service that you could ask for definitely worth it. To me to drive there again if I need help or have issues with my jeep.
I recently visited Friendly Ford in Hamilton, NY, and I have to say that my experience was extremely disappointing.
I walked through the doors and wasn’t greeted by a single person. Employees were on their phones, talking amongst themselves, or walking around, seemingly uninterested in helping anyone. Not one person bothered to acknowledge me until a gentleman sitting all the way to the far right when walking through the entrance finally asked, “Can I help you?”
I responded that it certainly seemed like nobody wanted to work. In my experience, when a customer walks into a dealership, someone should ... Read More Google - Nov 7, 2026
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We had such a great experience working with Angel when we leased our new Ford F-150! From the very beginning, Angel made us feel comfortable and took the time to answer all our questions without ever making us feel rushed or pressured. He was patient, honest, and genuinely cared about making sure we were happy with our new truck. The whole process was smooth and enjoyable, and we truly appreciate all of his help. If you’re looking for someone who will treat you right and make the car-buying experience a positive one, definitely go see Angel. Thank you again ... Read More Google - Nov 5, 2026
Keith crushed it. Super easy to work with and matched the out of state dealer so we kept business local! The way it should be.
We just leased another vehicle from Friendly Ford of Hamilton. In addition to our son's vehicle, this makes 3 within the last year. From Jeff, to Jessie, Orrin, Keith and Alan our experience has been top notch! Jeff and Jessie did an incredible job locating vehicles that match our needs each time. Orrin and Keith assisted us through the test drives and vehicle introductions, leaving no stone unturned. Finally, Alan explained the financial paperwork very clearly. Kind, patient, thorough and FRIENDLY describe these guys and the dealership altogether! We will definitely be sharing their name and going back!
Oscar was attentive and informative and went straight to top to get us THE truck. We had a great experience and are loving the truck. We will definitely be back to Friendly to get that Expedition I saw on the way out of the lot! 😆
Orrin was one of the kindest and most upfront people we have worked with while buying a vehicle. Our kids had special treatment with his kind comments and overall friendliness. Thank you Friendlys but a massive thank you to Orrin!!!
Exceptional service, Good group of people down to earth, didn't try to force anything extra just asked me what I was looking to buy and when they couldn't they let me order a vehicle. Orrin especially made sure the process went smoothly and made sure I was happy with it even after I left the dealership.
We had a wonderful experience at the dealership. We were hoping to find a quick, hassle-free deal, and they checked all of the boxes. Allan, Keith, and the rest of the team at Friendly Ford were great! Car shopping is never easy, but they made us feel like old friends, the kind where you can pick up where you left off without awkwardness. If you want a stress-free experience, I highly recommend this establishment. 10/10!
Outstanding service at Friendly Ford of Hamilton, salesman Brennan Gallo and business manager Patrick Riolo were impeccable. From the moment I walked in, to the very end, everything smooth, fast, and amazing hospitality. Go purchase a vehicle from them, you won't regret it. I drove 2 hours, well worth the experience and drive.
Angel was a pleasure to work with. Knowledgeable and easy to work with. Highly recommend.
Stopped into Friendly Ford when it was time to upgrade trucks. Sat down with Orrin to custom order a new Superduty and he made the process super simple and transparent. He then continued to keep me updated throughout the whole build process and ensured the finish product was exactly what I was after. Glad to have met and gotten to work with Orrin on this project and looking forward to doing business with him again.
My experience more than met my expectations and i was very happy with my sales rep Orrin Stevens. He was knowledgeable, efficient and made what i was looking for in a vehicle his primary goal and objective. The entire team was easy to work with and as a long time customer of Friendly they made this another stress free purchase. I believe in giving the "local" guys a shot and this crew delivers!
Had a great experience working with Matt getting my Ranger he answered all my questions he made the whole experience easy and stress free can't thank him enough and thanks to Pat for helping me with the paperwork made the process easy and stress free 😊 thank you both for your help 😊
10/10 experience with Brennon in sales! Brennon was very knowledgeable and made the whole process smooth sailing. I would recommend Brennon and the entire Friendly Ford team to anyone in the market for a new vehicle.
It pays to shop at a "small town shop", although they're getting new digs soon! Fair pricing, didn't come at you with dealer "junk fees", negotiated honestly. That's tough to find in this day and age, was welcoming. Angel (salesman) was attentive to my needs and Allan (sales manager) was fair in the offer. 2026 Ford F-150 XLT
I seriously can’t say enough good things about Friendly Ford of Hamilton! I’ve now purchased two vehicles from them and both experiences have been great from start to finish!
I have to give a huge shoutout to Jesse! He was absolutely awesome during both buying processes. He walked me through everything, answered all of my questions, and is always willing to help. He made the whole process so much easier and less stressful both times and I really appreciated having someone who made sure I understood everything along the way!
I also have to mention Oscar! His outgoing ... Read More Google - Sep 30, 2026
I had a great experience buying my car here! Oscar was absolutely amazing throughout the entire process. He was friendly, patient, knowledgeable, and made sure I felt comfortable and informed every step of the way. I never felt pressured, and he genuinely wanted to make sure I was happy with my purchase.
I also want to give a huge thank you to Jesse, the manager, for helping make everything come together smoothly. Both Oscar and Jesse went above and beyond to make this a positive experience.
I’m extremely happy with my new car and would definitely recommend this dealership ... Read More Google - Sep 29, 2026
Great service and great pricing. Thank you Angel.
I had an excellent experience purchasing my new Bronco Sport from Friendly Ford of Hamilton. Oscar in Sales was friendly, knowledgeable, patient, and genuinely focused on helping me find the right vehicle without making me feel pressured. He made the entire buying process straightforward and comfortable.
Jesse, the General Manager, also went above and beyond to make sure everything came together and that I felt valued as a customer. His professionalism, honesty, and willingness to help made a real difference.
Oscar and Jesse turned what could have been a stressful situation into a positive experience. I truly appreciate the care ... Read More Google - Sep 23, 2026
Sales consultant Angel Wells and Friendly Ford earned my business! Angel stayed in close contact with me throughout the entire buying process. I had the pleasure of meeting the general manager, service manager, and finance manager at Friendly Ford of Hamilton. All of these managers are stand up guys! Great people that make you want to do business with them.
From start to finish, salesman Orrin Stevens was welcoming, straightforward, and laid-back. It made for an extremely comfortable and smooth buying experience! I would absolutely recommend him to anyone looking for a vehicle at Friendly Ford of Hamilton!
We had an a great experience purchasing a vehicle from Matt. Greeted us at the door along with sitting down with us and asking the correct questions. Locating the vehicle and then going through the options. We also had a seamless process with the finance department. They found us a great rate and terms. The General Manager even stepped out to meet us. You felt like all the attention was on you. That's not the end of it the also followed up after the sale. Along with being there to answer questions after the sale. A Great place to ... Read More Google - Sep 19, 2026
as in their name they are friendly answered all my questions and any concerns that i had the entire process was easy and i am very happy with my new truck
Orrin did an outstanding job and was easy to work with. Big high 5 to him. Great team and experience. Will happily purchase from this team again.
Friendly Ford is by far one of the best dealerships I have worked with. Angel was knowledgeable, personable, and all around phenomenal. 100% recommend.
I had always had a great experience with Keith definitely the best of the best
We just bought our brand new Maverick from Friendly Ford. We worked with Brennon Gallo who was amazing - ask for him. Pat in Finance was also a great guy.
Recently stopped at friendly Ford looking for a vehicle to accommodate my growing family worked with Orrin Stevens and it was a great experience. Everyone was very friendly, and I walked out with a great vehicle. Couldn’t be happier
Sales consultant Orrin Stevens went above and beyond to make sure we had the right vehicle that would fit our budget. Clean and everyone greeted you.
Keith and the rest of the staff were great. No pressure, laid back transaction. Thanks for everything!
Aways a Friendly Place to do Business, we bought over 10 vehicles in the last few years. No complaints only Compliments !
I purchased 1 2023 Ford Escape on Aug12, 2026. No financing. The group in Hamilton had to get one of the key fobs from the group in Geneva. I received numerous correspondences from the group in Hamilton, so I know they had my correct address. It has taken almost 1 month for me to receive the key fob because they sent it to the wrong address. The homeowner at the house where they sent it to did the detective work to get me my key. These guys are incompetent. They n=know how to send brownies but something as important as a key they ... Read More Google - Sep 10, 2026
I can honestly say that buying my Ford Bronco Raptor from Friendly Ford was one of the best vehicle-buying experiences I’ve had.
I’ve purchased a lot of vehicles over the years, so I’m pretty familiar with the process—and how stressful and frustrating it can sometimes be. This experience was the complete opposite. From start to finish, the team at Friendly Ford made everything easy, hassle-free, and actually enjoyable.
I drove three hours from The Poconos to Hamilton to purchase my Raptor, and I’m so glad I did. Orrin, my sales associate, was an absolute pleasure ... Read More Google - Sep 10, 2026
I recently purchased my new truck from friendly Ford in Hamilton, and I can’t say enough good things about my experience! I worked with Orrin Stevens, who went above and beyond to help me find exactly what I was looking for. I had a very specific model in mind, and there wasn’t anything like it anywhere in the area. Orrin spent several days searching from Maine all the way to Ohio, and finally found the truck I wanted!
Even after I received my truck, the outstanding service continued. When I needed help ordering floor mats, Orrin was right ... Read More Google - Sep 10, 2026
500 miles away from home I had a mechanical failure you could hear from 100 paces. Friendly Ford lived up to their name. I wasn't driving a Ford, and didn't have an appointment, but they took my SUV right in. In less than two hours they had me road ready. They lived up to their Friendly name. I definitely recommend you take your car to Friendly Ford for service. But, you should probably make an appointment so you can be friendly, too! 🤩😁👍
They had my leased truck for 2 months for an issue with the turbo. I was out almost $1000 in payments and neither Ford or Friendly offered any kind of restitution.
Just bought an F-150 from Friendly Ford in Hamilton, working with Angel Wells. Angel was great to work with — knowledgeable, earnest, flexible, and patient. This was a very enjoyable buying experience. I’d highly recommend Friendly Ford in Hamilton, and looking for Angel if you are interested in Ford Trucks or SUVs.
I had a great experience working with Oscar! I told him what I was looking for, and he was very patient and helpful throughout the whole process. I ended up getting a new Ford Explorer, and while it doesn’t have every feature I originally wanted, I’m still very happy with my purchase. Thank you, Oscar, for making the experience easy and stress-free!
I purchased a vehicle here recently as my current truck blew the engine. I needed a truck fast. I asked around and they all pointed me to Friendly. From the moment I walked in it was a very chill no pressure atmosphere. Angel was absolutely amazing to work with he understood what I needed and what I was looking for and the financing was an absolute breeze. If you are in the area and need a truck or any other car stop by and ask for Angel he’ll hook you up!
Fast and super friendly service!!
I recently purchased a 2026 Ford Maverick pickup, from Friendly Ford. We were promptly greeted by, our sales representative Orrin Stevens. He answered any and all questions. His professional assistance made the truck buying process smooth and seamless. I highly recommend Friendly ford, Orrin and the staff.
I needed to get into a new vehicle somewhat quickly after my previous one had been totaled. Orrin Stevens was able to hook me up with a '22 F150 with the appropriate box configuration and engine style I was looking for (all in a very short period of time). The entire transaction was smooth and seamless, at an incredible rate without any pressure. I've been driving my new one for about a month now and couldn't be happier. I will now suggest Friendly to anybody, thanks again!
Angel went above and Beyond to fix all my concerns on the exterior of the car did an excellent job all the service people are more than helpful
Had a wonderful experience working with Orrin while purchasing a vehicle at the dealership. I would again drive the extra time to deal with him and this dealership to buy another vehicle. The no pressure attitude was great to have and see throughout the location
They picked My truck up left me a loaner a fancy Ford Explorer trimmer my wife drove it fell in love with that so we ended up buying that the same week as my truck was fixed that only did they drop me off the loaner but at one point I realized I left my golf clubs in the back of my truck and needed them and they even ran them out to me the service department fix the trouble with my truck and got my truck back to me in a timely matter I cannot say enough of how ... Read More Google - Aug 10, 2026
Oscar Ramos is a great salesman he could not find the truck I wanted so he ordered one that I wanted great experience. I would buy another truck from friendly ford in hamilton
Excellent dealership with a crew of people that care all the time and at every level!
We recently purchased a Toyota Rav4 XLE at Friendly Ford of Hamilton NY. Its been a while (since 2014) since we've bought a vehicle. So needless to say, alot of the bells & whistles have changed in cars since then 😄. The staff was very helpful. Not pushy at all. Our sales agent, Brennon Gallo was so pleasant and helpful. He answered all of our questions and walked us through all the aspects the Toyota had. Connecting our phones to operate the screen & explained everything. He took his time with us. He wasn't all business as he shared some ... Read More Google - Aug 1, 2026
It was a smooth and easy process Brennon made everything super easy and especially for my first time buying a vehicle at a dealership
I recently had to return and trade a recently purchased car due to an innocent mistake and the process was so easy and everyone seemed to be very helpful yo correct the problem and get my in the right car. Special thank you to Keith Partridge, who wasn’t my salesman but helped pick up the pieces and speed the process along so it ended much more smoothly.
We worked with Alan and Brennon to replace our 2020 edge with a newer 2024 edge. Alan was extremely patient with us and Brennon did an excellent job finishing the deal and showing us how everything worked on the newer vehicle. We would 100% recommend this dealership to our friends.
The buying process with Friendly Ford of Hamilton was a huge success! I was able to find what I wanted with the features and payment I needed. Keith was extremely helpful in completing my buying process and made the process easy!
Service is absolutely terrible. Service manager is one of the most unprofessional people I have dealt with in the automotive industry. Brought my truck in for first service with less than 3 thousand miles on it. When I got it back all 4 center caps and wheels were damaged from improper removal. After days of no response They deny any accountability. Leaving me with the cost of repairs. Along with failing to give me any paper work on service done and ignoring other concerns I had on parts that needed to be warrantied on the interior. Would not waste my time or ... Read More Google - Apr 12, 2026
When shopping for a f150 Raptor, after a lot of research, I made numerous phone calls within a 300 mile radius, with regards to 2025 and 2026 f150 Raptors. I was looking for the best deal that made sense to me. I talked with many salespeople. All were nice, but one stood out above the rest. After giving me his name, he proceeded to explain to me that he is new to this dealership and selling ford vehicles. That was very refreshing to hear. “Honesty” a forgotten art for some, especially in the vehicle buying business. The name of the salesman is Orrin ... Read More DealerRater - Mar 31, 2026
Orrin, Patrick and Allan were all great guys to deal with, caring and extremely patient...
worst experience when buying my truck. Wasn't where it was supposed to be at then when i finally received it. Called to complain about the poor brakes and was told they were fine and I wasn't use to the way a Fords brake system works but after putting it on the lift found out that all the calipers were rusted fast.. Fast forward to three months later and found out the 4wd doesn't engage been waiting for over a year and half to get it fixed
Recently purchased a new truck from Dalton R. at Friendly Ford in Hamilton; it was an excellent experience, I never felt pushed into something I did not want and was able to find a vehicle that suited what I was looking for and in my price range. Dalton was very friendly and knowledgeable, made buying a vehicle a delight instead of stressful.
Update!!!! The sale process was quick but after my purchase, I’ve had a difficult time with the dealership. I paid in advance for undercoating and the dealership promised to have my 2nd key (that they lost) and to repair a scratch that I pointed out on the day of pickup. I left the vehicle with them for 10 days and…. No key and scratch untouched.
We recently purchased a car and Christopher Russell was our sales consultant. He made things very easy for us and answered all of our questions. His knowledge of all the vehicles was excellent and he is very very personable. Thank you, Chris for the experience. Sincerely, Paul and Sandy Ford.
I had told my salesman Richard exactly what I was interested in and he made it happen very quickly. I got the vehicle I had wanted in a very timely manner. I cant say enough good things about the friendliness of the whole dealership.
I'm in the process of getting a new vehicle and I can't say enough about the sales person.Thank you Dalton Reid for all your help.
The purchase of my vehicle was a good experience. However when I referred my boss to buy a truck there I was told I would get a “bird dog “ check of $100 dollars. This was back in November2024 and after SEVERAL CALLS/TEXT MESSAGES with. the manager Jessie, I still have not received this check even though I was told by him that it was on his desk just needed to be signed by the owner. Here it is June 2025.
My two young daughters and I drove 2 hrs to look at a 2020 F-350 Platinum at Friendly Ford of Hamilton. When we got there the truck had significant DAMAGE to the passenger front door that was NOT disclosed to me prior to coming nor was it disclosed on any of the ads for this truck and it was the first thing I brought up to the salesman I had been talking to, as soon as I showed up. Mind you, the truck was listed for sale a whole 9 days before I came to look at it. The Transmission, both batteries and ... Read More Google - Jun 4, 2025
I rarely write reviews, but my experience with this dealership was so frustrating that I feel compelled to share it. I leased a 2024 F150 a little over a month ago, and while the initial sales process with Oscar was smooth, everything went downhill after that.
I was promised a bed liner as part of a “We Owe You” agreement. Oscar assured me it would be ready the following week, but then he stopped responding to my calls and texts. After a week of trying to reach him, I finally got in touch with the sales manager, Allen, who told me ... Read More Google - May 11, 2025
No Communication and the quality of work was not up to dealership standards. They said they performed a service on my vehicle the 2nd visit but when i had to come back for another visit to fix the original problem they said it was never done. Don't trust the work they did and would never recommend them
I had my jeep towed there due to some mechanical issues. I received an initial phone call from service regarding what wrong with my jeep, to be told the jeep would be fixed in the middle of the week after the part arrived. The week goes by and no updated information. I call service to for an update for them to say "the weather delayed the arrival and it should be in sometime this week". Which I understood, but why was I not notified. Another week goes by and I call for another update, since they did not ... Read More Google - Feb 12, 2025
I recently had the experience of purchasing a new vehicle. Britinie was knowledgeable about everything from the car itself to the process! She and the staff made buying a car a breeze! Highly recommend going to see her and the people at Friendly Ford for all your car needs. Thanks so much!!
Had the pleasure of working with Britinie.i picked out the vehicle prior to stopping in. She help me get out of my older Chevy and into a 2020 Silverado 2500. Appreciate you
I purchased a new 2024 F350 from Spencer, and it was an amazing experience. From the very beginning he knew what I wanted, and what price I was willing to pay. Needless to say, he knocked it out of the park! Great job Spencer! I will not only be buying more from you but will name my next child after you. lol Thank you my friend for all your help.
Purchased a new Ford Maverick from Friendly Ford of Hamilton, NY. Everyone I dealt with was up front, honest and extremely helpful. The made a stressful (for me) situation into a pleasurable experience. Would not hesitate to buy from again. Thanks to everyone there.
Very quick and friendly! Made the process simple and easy! Highly recommend for all your needs!
Very friendly, and respectful sales associates. They were not pushy at all. They listened to our preferences and guided us through the process of seeking and purchasing. We never felt rushed with our many questions. They even had toys and coloring sheets to occupy our kiddos
Katie and Spencer were awesome!! Katie started on my deal on Friday and provided me with everything I needed to buy this beautiful car. Spencer closed the deal on Saturday and also provided additional information on the car . Double thank you to two great sales people, very understanding to my concerns..
Great place and great service. Quick and efficient. Katie Chlad was friendly and went beyond to get me what I wanted.
Exceeded our expectations very happy with our purchase and our choice of dealers We worked with Rob at friendly Ford.
Was a pleasure to do business with friendly ford and katie chlad. Wasn't pressured to do anything
Spencer was fantastic throughout the whole experience. The car is wonderful and we had an easy buying experience. Thanks!!
EDIT: While the sales person, Spencer, was very helpful and great, the car and shop itself has been a challenge. The cars check engine light came on within 2 days of buying it, and it took a couple weeks for them to be able to get the parts of fix it (catalytic converter). Then when it was brought back to me, the check engine light came on again, for a sensor. That was then replaced after some time. Got it back and ... Read More Google - Jul 6, 2024
Was looking for a truck, knew specifically what one I wanted to go for. Katie from Hamilton Ford was very courteous and made everything feel simple and fast. She helped explain the ins and outs of the truck very thoroughly and made me very happy with my purchase!
Britinie was amazing to work with . Very pleasant to approach . Fast turn around to get you into a new ride ! The whole process was over in a few days . Currently have had my truck for two years now that Britinie assisted me with and when ever I have any questions or thoughts of possibly finding something else Britinie is right on to doing the research and getting right back to me with numbers 🙂 ! - Sam Kucera
Great place and great service. First time there and would not hesitate to go back. Highly recommend !
Friendly, knowledgeable, not pushy, honest, made process simple- although tonneau cover installed incorrectly by sister dealer
Great communication, quick and efficient all the way through the buying process. Also very Friendly just like their name.
Loved how easy they made buying a car! The process was quick and Katie was great to work with!!
Katie and the team worked magic to help me get out of a tough spot and into a beautiful new car- unexpectedly!
They did not have the color I wanted on the lot and they went to Pennsylvania to get the one I wanted. I was very happy with the ease and how quick the whole process was
The service people were very accommodating in helping me with an urgent undercarriage issue on my vehicle!! I had no appointment and the team took great care of me and my vehicle!! I was not charged for the repair!! I want to personally thank the entire team at Friendly Ford!! Sincerely, 🕊️ Dave DeRegis
We received a fair price for the trade and new vehicle. All of the staff was professional
Excellent service and support to find a great deal within budget and I was thrilled with outcome
Friendly Ford of Hamilton was a great place to go. Katie answered every question we had about the Lincoln we bought and even got under the car to take pictures for us before we drove there, such a trooper. The car looked great. Happy with our purchase
Best experience i have ever had. Katie went above and beyond. Everyone super friendly and helpful. I will never buy a car anywhere else. I went to get a new key and came home with a car.
Friendly people to deal with. They don't rush you while your looking around at vehicles.
Matthew and David worked with me and I got a great deal. Everything was pleasant and would do business with them again even though David is a Giants Fan...... Go Birds !!!!!
Friendly ford of Hamilton is by far the best dealership to work with. They’re customer service is top notch!
Fair on the price. Excellent staff, felt very welcome. Wasn’t pushy. But there was a little bit of a lock of communication
