





Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Welcome to Friendly Ford of Hamilton

Hamilton's Favorite Ford Dealer!
Thank you for visiting the website of Friendly Ford of Hamilton! At our dealership, we believe in service with a smile. It's how we earned our name. From a wide range of vehicles, including new and used sedans, SUVs, and trucks, to customized financing and certified Ford service, we're proud to be your one-stop shop when it comes to all your automotive needs.
We always enjoy making new friends in the Hamilton, Madison, and Morrisville, NY, areas. So, read on to see how we can help you, and feel free to contact us with questions along the way.
Ford Models for Every Lifestyle
The moment you visit our Ford dealer, you'll be greeted by one of our helpful staff members ready to assist you with all your car-buying needs. We'll sit down with you to learn all about your New York lifestyle and what you're searching for in your next new Ford. Soon enough, we’ll have you paired with the perfect match.
Across all the variety of trim levels, body styles, and additional details in our inventory, you’ll find trusted Ford models, such as:
- Ford Bronco
- Ford EcoSport
- Ford Explorer
- Ford F-150
- Ford Mustang
Need supreme towing power to take your recreational boat to Lake Moraine for the weekend? Our Ford pickup trucks are known for their top-of-the-line towing capacities with the Ford Super Duty capable of towing up to 37,000 pounds when properly armed. Is an efficient crossover more your style? Hit up the trails at Charles E. Baker State Forest in an EcoSport. It’s a compact ride built for big adventures.
We even have a selection of used trucks, SUVs, and sedans for you to choose from. No matter what your next big getaway calls for, our team will work hard to pair you with the best new or pre-owned model and trim level. Then, we'll get you behind the wheel to ensure you're getting a comprehensive view of your desired ride.
Finally, we also offer a collection of commercial Ford vehicles, like the Transit Connect, that can be the new mobile home for your growing local business. To find one of these, or any Ford vehicle in our inventory for that matter, test out our online inventory filters to find something suited perfectly to your style.
Automotive Financing Around Your Needs
After you've worked with one of our sales associates to find your ideal vehicle, the next step is to sit down with a member of our finance team to discuss the different buying options available to you. From used car financing to leasing, our financiers are experts in their field and have established strong relationships with various local lenders, so you can be confident they’ll find a rate you'll love.
To help make Ford financing even easier, we offer a range of online tools as well. This online financing suite is what you need to get a head start on your financing journey, or some additional progress along the way, from the comfort of home.
Fill out our finance application or credit estimator and you'll be one step closer to getting behind the wheel of a new car without having to get off of the couch! Looking to upgrade your current ride? Our Value Your Trade tool will provide you with a quick estimate, so you can shop with confidence.
Our online suite features plenty of additional car-buying resources, such as our buying vs. leasing guide or Ford lease specials, that can lend a hand throughout your buying journey. At any point, our team will be a quick call away to answer any of your most pressing questions.
Automotive Service and Maintenance
Our relationship with you extends far beyond the moment you've secured a great finance rate. Instead, our Ford dealer will continue to be here to provide the maintenance and repairs your vehicle will need for miles to come. No matter what your experiencing with your Ford vehicle, our mechanics will work efficiently to get you back on the road.
In order to provide you the best possible care, our team provides a wide range of vehicle services, including:
- Oil Changes & Filter Replacements
- Tire Rotations & Wheel Alignments
- Brake Repairs & Replacements
- Engine & Transmission Services
- Battery Checks & Replacements
We can even determine the issue at hand with one of our comprehensive multi-point inspections. From start to finish, your Ford vehicle will be in the best and most capable hands. Plus, all you need to do to set up an appointment is fill out our online form. Schedule your service now!
Ford Parts
Ford is synonymous with high quality, and we want our services to reflect this as well, so we only utilize genuine OEM (original equipment manufacturer) parts. Get your battery replaced or filter changed with confidence in knowing we have you covered on all fronts.
We also understand that some of our local drivers want to make smaller fixes from home. However, we still want to make sure you’re equipped with the best possible parts for your driveway repairs.
So, our parts center has made it easier than ever to order the same OEM parts our technicians use. With our online order form, you can quickly and conveniently order everything from new brake pads to windshield wipers. Let us know which parts you need, and we’ll have them ready for pick up in little time.
Visit Us Today!
With all the resources we have to offer at our local Ford dealer, it’s never been easier to get behind the wheel of your dream ride. In fact, our team will work hard so that you’ve got a Ford you love before you get going on the next steps.
Your next Ford pickup truck or SUV is waiting, and our team at Friendly Ford Hamilton is ready to help you find it. If you're in the Hamilton, Madison, and Morrisville, New York, areas and looking to learn more or schedule a Ford test drive, contact our Ford dealer today to get started. We look forward to meeting with you!
We're Here For You
Friendly Ford of Hamilton always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
We love our new truck from Friendly Ford! As always, the Friendly Ford staff went above and beyond help us find the perfect truck for our needs, and make the buying process easy, fun and amazing! We highly recommend Friendly Ford of Hamilton to everyone we know! They are the BEST! :)
I want this this place makes me so happy with Ford and I will not feel like happy with them
Great sales team and excellent service department
Heidi was very helpful, will do business there again .
Friendliest and most polite salesperson, made buying a car from here the best experience ever!
Rich and Katie will always take care of you. Super friendly, no pressure, honest people.
Great staff, Morgan was great to work with. I told her what my ball park price range was and she knocked it out of the park. The dealership came highly recomended and it was a pleasure working with them.
Friendly Ford hands down is one of the best dealerships in the Northeast. Amazing service department along with the sales team that comes to see you while your vehicle is in for a oil change, tire rotation or just a annual check up, making sure your still happy with your purchase. They have definitely have my business for years to come.
We have been customers for years, service and sales, and every experience has been superior. The service manager is a “straight shooter” and our experience with buying a car was so pleasant. I highly recommend this dealership.
Cameron was very easy to work with, not pushy or aggressive but just helpful, which I appreciate. Process was fairly smooth and we were able to take our new truck home the same day, even though we started the process in the afternoon. Really appreciate that.
So easy to work with, my experience was awesome! I loved working with Katie Chlad :)
A huge thanks to the Friendly ford team and my salesperson Richard for helping get me into a new vehicle. I highly recommend that you go and see them!
Cameron made our buying experience very smooth and easy. I love my Encore. I would highly recommend Cameron. Keep up the good work! Tammy Judy and Bill Leverich
We bought a vehicle from Friendly Ford of Hamilton and could not be more happy with our experience. We dealt with Dave Reynolds and he went above and beyond to make this happen for us. He was always available to answer my questions and always reached out to let me know how everything was going. I would definitely recommend them to anyone. Thank you so much Dave!!!
I worked with Katie Chlad. First I spoke with her over the phone very friendly very helpful upon meeting her excellent person to work with answered any and all my questions any questions that she could not answer to she immediately sent me a text message or called me with the answers would gladly do business with her again also Sue in the service department excellent person to work with fast service friendly service very happy with the entire experience so far
I am extremely happy with my vehicle. Britinie helped me from start to finish and even after. This is my first time buying a vehicle and this place was my first choice. Britinie answered all my questions before I decided to move forward. Couldn't have asked for anyone better to help me with my decision. I have had my vehicle for almost 3 months and choosing a dodge van was the best as it has helped me a lot with my job as well as my tall children. Thank you Britinie I would recommend Friendly Ford to all who ask. Very friendly people all around that place.
I bought a 2018 f150 off these guys it was the best buying experience anyone could ask for Britinie Rhoades was extremely helpful and a joy to do business with thanks to all
Britinie was amazing. Thank you for you help!
Thanks for the great experience on buying a used truck All your associates have been very helpful and Britinie goes out of her to make things go smoothly
Katie Chald done an awesome job . She knew every thing that I had questions about.
Great service
Whole experience was excellent! Richard was wonderful to work with and answered all my questions.
Want to thank Morgan and the rest of the staff at Friendly Ford Hamilton for making my buying experience a pleasure-Morgan -u went above and beyond-Love my F150 Rocky Ridge! Thanks again
Friendly Ford was the only spot in 200 miles that had an Expedition spec'd the way I wanted it. I tried calling local dealerships near me and it was a train wreck. Robocalls/emails but nobody would answer my very clear question. I was paired with Katie at Friendly:Hamilton and she made the process so simple. Excellent communication, fair dealings, regular updates and I think we delivered within 48 hours of it arriving from the factory. Cameron stepped in for the delivery and was pleasant as well. Stepping into Hamilton Ford was like stepping back in time---in the best way. Real humans, not millions dumped into a flashy showroom. I was there on Christmas Eve, and everyone was genuinely helpful and appreciative of the business. It was like a Hallmark Movie, I left the dealership, snow-dusted over the parking lots, and drove into Hamilton for a pop-up local market to gather last-minute mittens and honey. No drama. No ridiculous upsells. No pressure. Just a simple transaction and truly Friendly folks. I hadn't made it home when I started telling my friends (who are also facing the *big dealership xxxx* locally) to make the drive to Hamilton! We'll be back when the need arises.
Britinie did a great job helping us out today. Highly recommend!
Friendly Ford of Hamilton
2536 Route 12B
Hamilton, NY 13346
Service:315-750-1058
Parts:315-825-2103
Directions