**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford of Hamilton
Hamilton's Favorite Ford Dealer!
Thank you for visiting the website of Friendly Ford of Hamilton! At our dealership, we believe in service with a smile. It's how we earned our name. From a wide range of vehicles, including new and used sedans, SUVs, and trucks, to customized financing and certified Ford service, we're proud to be your one-stop shop when it comes to all your automotive needs.
We always enjoy making new friends in the Hamilton, Madison, and Morrisville, NY, areas. So, read on to see how we can help you, and feel free to contact us with questions along the way.
Ford Models for Every Lifestyle
The moment you visit our Ford dealer, you'll be greeted by one of our helpful staff members ready to assist you with all your car-buying needs. We'll sit down with you to learn all about your New York lifestyle and what you're searching for in your next new Ford. Soon enough, we’ll have you paired with the perfect match.
Across all the variety of trim levels, body styles, and additional details in our inventory, you’ll find trusted Ford models, such as:
- Ford Bronco
- Ford EcoSport
- Ford Explorer
- Ford F-150
- Ford Mustang
Need supreme towing power to take your recreational boat to Lake Moraine for the weekend? Our Ford pickup trucks are known for their top-of-the-line towing capacities with the Ford Super Duty capable of towing up to 37,000 pounds when properly armed. Is an efficient crossover more your style? Hit up the trails at Charles E. Baker State Forest in an EcoSport. It’s a compact ride built for big adventures.
We even have a selection of used trucks, SUVs, and sedans for you to choose from. No matter what your next big getaway calls for, our team will work hard to pair you with the best new or pre-owned model and trim level. Then, we'll get you behind the wheel to ensure you're getting a comprehensive view of your desired ride.
Finally, we also offer a collection of commercial Ford vehicles, like the Transit Connect, that can be the new mobile home for your growing local business. To find one of these, or any Ford vehicle in our inventory for that matter, test out our online inventory filters to find something suited perfectly to your style.
Automotive Financing Around Your Needs
After you've worked with one of our sales associates to find your ideal vehicle, the next step is to sit down with a member of our finance team to discuss the different buying options available to you. From used car financing to leasing, our financiers are experts in their field and have established strong relationships with various local lenders, so you can be confident they’ll find a rate you'll love.
To help make Ford financing even easier, we offer a range of online tools as well. This online financing suite is what you need to get a head start on your financing journey, or some additional progress along the way, from the comfort of home.
Fill out our finance application or credit estimator and you'll be one step closer to getting behind the wheel of a new car without having to get off of the couch! Looking to upgrade your current ride? Our Value Your Trade tool will provide you with a quick estimate, so you can shop with confidence.
Our online suite features plenty of additional car-buying resources, such as our buying vs. leasing guide or Ford lease specials, that can lend a hand throughout your buying journey. At any point, our team will be a quick call away to answer any of your most pressing questions.
Automotive Service and Maintenance
Our relationship with you extends far beyond the moment you've secured a great finance rate. Instead, our Ford dealer will continue to be here to provide the maintenance and repairs your vehicle will need for miles to come. No matter what your experiencing with your Ford vehicle, our mechanics will work efficiently to get you back on the road.
In order to provide you the best possible care, our team provides a wide range of vehicle services, including:
- Oil Changes & Filter Replacements
- Tire Rotations & Wheel Alignments
- Brake Repairs & Replacements
- Engine & Transmission Services
- Battery Checks & Replacements
We can even determine the issue at hand with one of our comprehensive multi-point inspections. From start to finish, your Ford vehicle will be in the best and most capable hands. Plus, all you need to do to set up an appointment is fill out our online form. Schedule your service now!
Ford Parts
Ford is synonymous with high quality, and we want our services to reflect this as well, so we only utilize genuine OEM (original equipment manufacturer) parts. Get your battery replaced or filter changed with confidence in knowing we have you covered on all fronts.
We also understand that some of our local drivers want to make smaller fixes from home. However, we still want to make sure you’re equipped with the best possible parts for your driveway repairs.
So, our parts center has made it easier than ever to order the same OEM parts our technicians use. With our online order form, you can quickly and conveniently order everything from new brake pads to windshield wipers. Let us know which parts you need, and we’ll have them ready for pick up in little time.
Visit Us Today!
With all the resources we have to offer at our local Ford dealer, it’s never been easier to get behind the wheel of your dream ride. In fact, our team will work hard so that you’ve got a Ford you love before you get going on the next steps.
Your next Ford pickup truck or SUV is waiting, and our team at Friendly Ford Hamilton is ready to help you find it. If you're in the Hamilton, Madison, and Morrisville, New York, areas and looking to learn more or schedule a Ford test drive, contact our Ford dealer today to get started. We look forward to meeting with you!
We're Here For You
Friendly Ford of Hamilton always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Angel and everyone at Friendly Ford were very easy to deal with. They worked very fast and got me a great deal on the exact truck I wanted. I would definitely recommend them to anyone.
Friendly Ford is a great dealership to work with, Oscar Ramos my sales rep was both responsive and listened to my needs
Orrin Steven’s was a pleasure to work with as we went through the process of buying a new car and trading in our old car. He went out of his way to make sure we had a great experience from start to finish. When our new car got stuck on the lift during the final inspection they even offered us a very nice loaner car. I would recommend Orrin and Friendly Ford if you want a great buying experience.
Working with Keith and Pat was a breeze ! Thanks for all the help!
We had an excellent experience purchasing our new truck from Friendly Ford. Orrin Stevens was friendly, professional and easy to work with. Since our truck was a factory order and took a few months to come in, we especially appreciated the regular updates and communication from Orrin throughout the wait. The entire process was smooth and hassle-free. Highly recommend!
Great service and people. Keith is an awesome salesperson.
Keith partridge was great to work with!!!!
had a amazing experience with the salesman Orrin , cannot thank them enough for the 2022 f150 truck he found me. definitely reccomend!
Oscar R. Was great and allowed for a seamless purchase!
Amazing service! So fast and the drivers for the oil change were so kind.
I ended up having to get a new truck after some extenuating circumstances. I walked into the dealership and let them know. You know what it happened and that I was looking to get into a new or newer used F150. After explaining what I was looking for & my budget, they helped me find the perfect truck. They even moved it from one of their other Friendly Ford dealerships to the one in Hamilton, which is the local one to me. My salesman Keith Partridge was wonderful. He helped me find the truck I wanted. He made sure it got to the dealership in a timely manner. Once the truck came in(he sent me pics of it), we looked it over in person. We had already on the numbers. I just had to verify that I wanted the truck by seeing it in person and I did absolutely love this truck. He found me the perfect truck. He also went through all the features with me, knowing that I had a base XL truck last time. He made the buying process easy, and stress-free. 10 out of 10 would recommend. I plan to purchase another truck hopefully in a long time, but I would love to go back to them just because of how easy it was & how well I was taken care of. P.S. If you’ve never gotten your picture taken with your vehicle, they do that too. I know most places do but I have bought a lot of vehicles and never been asked if I wanted my picture taken with my vehicle so that was my favorite part though then I got my picture taken with my truck. ☺️
Orrin Steven’s is a super guy to help you out in finding just what you are looking for in a new vehicle. He was very patient and kind.
Friendly Ford in Hamilton had a nice small town feel. They were very knowledgeable and transparent. My salesman, Angel, was very patient and took the time to make sure I was 100% happy with my selection. I also drove to their store in Geneva to look at One of the vehicles that I was interested in. I explained why I was there and they were also very helpful. I would definitely recommend Friendly Ford .
Had an excellent experience with Orrin Stevens our salesman. Not pushy at all, he made this process very easy. Will definitely be doing business here again 😃
Friendly Ford of Hamilton
2536 Route 12B
Hamilton, NY 13346
Service:315-825-6913
Parts:315-825-6911
Directions