Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Welcome to Friendly Ford of Hamilton

Hamilton's Favorite Ford Dealer!
Thank you for visiting the website of Friendly Ford of Hamilton! At our dealership, we believe in service with a smile-it's how we earned our name! From a wide range of vehicles, including used trucks, to customized financing and certified Ford service, we're proud to be your one-stop shop when it comes to all your automotive needs.
We always enjoy making new friends in the Hamilton, Madison, and Morrisville areas, so read on to see how we can help you.
Ford Models for Every Lifestyle
The moment you enter our Ford dealer, you'll be greeted by one of our helpful staff members ready to assist you with all your car-buying needs. We'll sit down with you to learn all about your New York lifestyle and what you're searching for in your next new Ford.
Need supreme towing power to take your recreational boat to Lake Moraine for the weekend? Our Ford pickup trucks are known for their top-of-the-line towing capacities with the Ford Super Duty capable of hauling up to 32,500 pounds when properly armed. An efficient crossover more your style? Hit up the trails at Charles E. Baker State Forest in an EcoSport-a compact ride built for big adventures.
We even have a selection of used trucks, SUVs, and sedans for you to choose from. No matter what your next big getaway calls for, our team will work hard to pair you to the best new or preowned model and trim level. Then, we'll get you behind the wheel to ensure you're getting a comprehensive view of your desired ride.
Automotive Financing Around Your Needs
After you've worked with one of our sales associates to find your ideal vehicle, the next step is to sit down with a member of our finance team to discuss the different options available to you. From used car financing to leasing, our financers are experts in their field and have established strong relationships with various local lenders, so you're sure to find a rate you'll love.
To help make Ford financing even easier, we offer a range of online tools. Fill out our finance application or credit estimator from the comfort of your home and you'll be one step closer to getting behind the wheel of a new car-without having to leave the couch! Looking to upgrade your current ride? Our Value Your Trade tool will provide you with a quick estimate, so you can shop with confidence.
Automotive Service and Maintenance
Our relationship won't end after you've secured a great finance rate. Instead, our Ford dealer will continue to be here to provide the maintenance and repairs your vehicle will need for miles to come. Whether you need truck service or a quick oil change for your sedan, our mechanics will work efficiently to get you back on the road. Schedule your service now!
Ford is synonymous with high quality, and we want our services to reflect this as well, so we only utilize genuine OEM parts. Get your battery replaced or filter changed with confidence in knowing we have you covered on all fronts.
Visit Us Today!
Your next Ford pickup truck or SUV is waiting, and our team at Friendly Ford Hamilton is ready to help you find it. If you're in the Hamilton, Madison, and Morrisville areas, contact our Ford dealer today to get started. We look forward to meeting with you!
We're Here For You
Friendly Ford of Hamilton always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
I contacted Friendly Ford because they had a new explorer in stock with everything I was looking for. I was lucky enough to get connected with Heidi and she was awesome! She understood my free time was limited and answered all my questions via email and text. The GM Mike stepped in to assist with some further questions and concerns I had and both him and Heidi went to bat for me! I never had a dealership fight so hard for my business before. These people are truly compassionate, hard working, honest and 100% customer oriented! I will surely be back and in the meantime I will be sending all my friends and family their way! Best, easiest, most awesome experience I ever had purchasing from a dealer! Thanks Heidi and Mike!
I contacted Friendly Ford because they had a new explorer in stock with everything I was looking for. I was lucky enough to get connected with Heidi and she was awesome! She understood my free time was limited and answered all my questions via email and text. The GM Mike stepped in to assist with some further questions and concerns I had and both him and Heidi went to bat for me! I never had a dealership fight so hard for my business before. These people are truly compassionate, hard working, honest and 100% customer oriented! I will surely be back and in the meantime I will be sending all my friends and family their way! Best, easiest, most awesome experience I ever had purchasing from a dealer! Thanks Heidi and Mike!
Great experience, customer service and a manager that really cares.
Heidi Lewis 2018 Ford Edge. Delivery of my vehicle was flawless. I will recommend her services to everyone and anyone. Exceptional professionalism on my auto purchase. A+++.
Richard was great! No pressure at all very attentive and listened to my cares and concerns would definitely seek him out in the future. I also want to give a shout out to Katie for paving the road to make this happen.
Friendly and helpful staff
Heidi helped Morgan out with my delivery. They both were Great! This is my second car from them, I’m very pleased with their assistance in my needs!
Glenn and I were very pleased with the service provided by Morgan Roberts.The sale and everything was smooth. We even got our car sooner than we expected. Thanks Morgan and all at Friendly Ford.
Morgan Robert’s bought 2021 eco sport thanks!!!
Came down on a Saturday wanting out of my 2022 Mazda that I absolutely hate. Spoke to Britinie and then Heidi, both of which were awesome. Worked with Britinie through the whole process and she made it so easy. All I literally did was sit there most of the time because they handled everything. Could not take the Bronco home because it needed a fresh inspection but they brough it right out to my home Monday mid morning. Super happy about my purchase, super happy with the place, and super happy to have worked with Britinie. Please go and buy there and from her.
Katie was so helpful in finding us exactly what we wanted and needed for our family. She wasn’t pushy, she followed through, and she was a pleasure to work with!
Morgan is a great sales rep felt very welcome and made it work so I could get the car a needed
Katie did a great job. Very helpful getting me into my new f250. Nice experience. Reccomend friendly ford.
Just bought our 2nd car in April of 2022 from katie. Great experience, will be back again. She communicated well with use and worked around my schedule. I would recommend her to help anyone.
Morgan Roberts is an amazing salesman! Super helpful. Go to her for all your new car needs!!!
Morgan was thorough and very helpful. She did not pressure at any time and was a pleasure to work with.
Just picked up my new F250. A huge thank you to Heidi Lewis and the rest of the dealership for making the whole process from order to pickup seamless!
My friend recently bought a truck from this place the sales rep, Paul Martin was amazing and super helpful with everything made the process super easy, would definitely recommend him to anyone who’s looking for a vehicle here !
Britinie is not just a sweetheart, but the real deal when it comes to a dedicated and trust worthy sales person. I also personally know this woman and she will go to bat to make something happen. Had a very hard situation and they were able to get me in something. Took some time but they made it happen. Looking for a vehicle go see Britinie. You won't regret it.
Morgan was such a pleasure to work with! She helped my family and I find the perfect vehicle. It took a little longer than initially expected, but in the end she was able to get us a car that fit both our needs and our budget! Best car buying experience I have ever had! Thank you so much!
Best dealership we’ve ever dealt with!! The staff was very friendly and Morgan was a great help very helpful and understanding. She handled my husbands constant hounds very well. Got us a great deal all the way around!! Appreciate Morgan and Meg very much!! Can’t thank them enough!! We love our truck!!
Great buying experience! I would definitely recommend working with Paul!
Heidi did great! I was very happy with my experience there. I will definitely recommend them to my friends!
I couldn't ask for better service. Morgan Roberts was great to work with on purchasing a vehicle. I would recommend her to anyone looking for a vehicle.
I decided it was time to upgrade my vehicle. Found what I was looking for shockingly in the color I wanted. Reached out to Paul Martin and like always he was very accommodating. They worked with me on my trade value. Paul is a very good person he treats you like family. The staff I encountered at friendly Ford was all very friendly. They made me feel like my business mattered. Finance staff was great as well. Paul had even checked in with me after I purchased my new Ford bronco. And a major bonus that I didn't expect cuz you won't get this anywhere else a full tank of gas!
Friendly Ford of Hamilton
2536 Route 12B
Hamilton, NY 13346
Service:315-750-1058
Parts:315-825-2103
Directions