Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Welcome to Friendly Ford of Hamilton

Hamilton's Favorite Ford Dealer!
Thank you for visiting the website of Friendly Ford of Hamilton! At our dealership, we believe in service with a smile. It's how we earned our name. From a wide range of vehicles, including new and used sedans, SUVs, and trucks, to customized financing and certified Ford service, we're proud to be your one-stop shop when it comes to all your automotive needs.
We always enjoy making new friends in the Hamilton, Madison, and Morrisville, NY, areas. So, read on to see how we can help you, and feel free to contact us with questions along the way.
Ford Models for Every Lifestyle
The moment you visit our Ford dealer, you'll be greeted by one of our helpful staff members ready to assist you with all your car-buying needs. We'll sit down with you to learn all about your New York lifestyle and what you're searching for in your next new Ford. Soon enough, we’ll have you paired with the perfect match.
Across all the variety of trim levels, body styles, and additional details in our inventory, you’ll find trusted Ford models, such as:
- Ford Bronco
- Ford EcoSport
- Ford Explorer
- Ford F-150
- Ford Mustang
Need supreme towing power to take your recreational boat to Lake Moraine for the weekend? Our Ford pickup trucks are known for their top-of-the-line towing capacities with the Ford Super Duty capable of towing up to 37,000 pounds when properly armed. Is an efficient crossover more your style? Hit up the trails at Charles E. Baker State Forest in an EcoSport. It’s a compact ride built for big adventures.
We even have a selection of used trucks, SUVs, and sedans for you to choose from. No matter what your next big getaway calls for, our team will work hard to pair you with the best new or pre-owned model and trim level. Then, we'll get you behind the wheel to ensure you're getting a comprehensive view of your desired ride.
Finally, we also offer a collection of commercial Ford vehicles, like the Transit Connect, that can be the new mobile home for your growing local business. To find one of these, or any Ford vehicle in our inventory for that matter, test out our online inventory filters to find something suited perfectly to your style.
Automotive Financing Around Your Needs
After you've worked with one of our sales associates to find your ideal vehicle, the next step is to sit down with a member of our finance team to discuss the different buying options available to you. From used car financing to leasing, our financiers are experts in their field and have established strong relationships with various local lenders, so you can be confident they’ll find a rate you'll love.
To help make Ford financing even easier, we offer a range of online tools as well. This online financing suite is what you need to get a head start on your financing journey, or some additional progress along the way, from the comfort of home.
Fill out our finance application or credit estimator and you'll be one step closer to getting behind the wheel of a new car without having to get off of the couch! Looking to upgrade your current ride? Our Value Your Trade tool will provide you with a quick estimate, so you can shop with confidence.
Our online suite features plenty of additional car-buying resources, such as our buying vs. leasing guide or Ford lease specials, that can lend a hand throughout your buying journey. At any point, our team will be a quick call away to answer any of your most pressing questions.
Automotive Service and Maintenance
Our relationship with you extends far beyond the moment you've secured a great finance rate. Instead, our Ford dealer will continue to be here to provide the maintenance and repairs your vehicle will need for miles to come. No matter what your experiencing with your Ford vehicle, our mechanics will work efficiently to get you back on the road.
In order to provide you the best possible care, our team provides a wide range of vehicle services, including:
- Oil Changes & Filter Replacements
- Tire Rotations & Wheel Alignments
- Brake Repairs & Replacements
- Engine & Transmission Services
- Battery Checks & Replacements
We can even determine the issue at hand with one of our comprehensive multi-point inspections. From start to finish, your Ford vehicle will be in the best and most capable hands. Plus, all you need to do to set up an appointment is fill out our online form. Schedule your service now!
Ford Parts
Ford is synonymous with high quality, and we want our services to reflect this as well, so we only utilize genuine OEM (original equipment manufacturer) parts. Get your battery replaced or filter changed with confidence in knowing we have you covered on all fronts.
We also understand that some of our local drivers want to make smaller fixes from home. However, we still want to make sure you’re equipped with the best possible parts for your driveway repairs.
So, our parts center has made it easier than ever to order the same OEM parts our technicians use. With our online order form, you can quickly and conveniently order everything from new brake pads to windshield wipers. Let us know which parts you need, and we’ll have them ready for pick up in little time.
Visit Us Today!
With all the resources we have to offer at our local Ford dealer, it’s never been easier to get behind the wheel of your dream ride. In fact, our team will work hard so that you’ve got a Ford you love before you get going on the next steps.
Your next Ford pickup truck or SUV is waiting, and our team at Friendly Ford Hamilton is ready to help you find it. If you're in the Hamilton, Madison, and Morrisville, New York, areas and looking to learn more or schedule a Ford test drive, contact our Ford dealer today to get started. We look forward to meeting with you!
We're Here For You
Friendly Ford of Hamilton always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
I worked with Heidi and she was extremely helpful and will definitely recommend to a friend. 10/10 experience
Salesman Richard was very helpful and negotiated with me on price over the phone with ease. Very communicative. Got me into a 2014 C7 Corvette and gave me a good value on the car I traded in. Process was headache free. I definitely recommend buying from them if you get the chance.
I just have to say I LOVE MY SUV! I Worked with Katie, let me tell you this process was quick and smooth! Had a new car in 2 days!! I never had such a great experience in buying a car, which can be stressful...I will defiantly be choosing Friendly Ford for my future buying and will tell everyone about my amazing experience!!!!
Morgan Roberts was a very big help when I was looking at options I wanted and needed to build and order my 2022 Ford Escape. She helped me to get the best deal possible. She did an excellent job in getting me the best financial rates. She kept me informed of the different stages of progress during the building of vehicle. When my vehicle arrived at dealership and was ready for delivery, Morgan along with Mike Newfrock took the time, with patience, to help me understand the use and operation of all buttons. The staff at Friendly Ford are easy to talk to and very helpful. I will recommend them to my friends.
Many thanks to Rich Ryan who was a great help to me with my purchase of new Ford Ranger at Friendly Ford of Hamilton. Rich accompanied me on a test drive and did a fine job of explaining all the features of the Ranger. He responded to my many questions and provided all the information I needed to make an intelligent decision. Rich handled the details required for vehicle registration and insurance quickly and accurately. Thanks again to Rich and everyone at Friendly Ford.
Great used inventory available across all their locations. Katie helped me drive out with the perfect used truck in less than two hours. They do customer service the way it should be done.
Walked in the shop and found a new friend. Britinie was warm, friendly and knowledgeable. She was able to complete my sale in one day where most dealerships drag it out hours for the first meet and days to complete financing, dmv etc and I end up traveling days for my purchase. Realizing that my time is precious she completed most of the details without me and even delivered my vehicle. Everyone was nice and accommodating and they are my new dealership. My friends and work associates have asked for her name and location of dealership.
As we were on a two week vacation to the New England states from Indiana we experienced the dreaded wrench icon on our F150. After googling Ford Dealerships we came upon a few dealerships in the area and chose your dealership as you have a five star rating. On Sunday, May 15th we pulled into your dealership with a trailer in tow. We made ourselves at home by locating an electrical outlet and camped for the night. First thing on Monday morning we were greeted by Tony. After explaining our problem he went and chatted with Susan to see how soon someone could take a look at the vehicle. We feel so fortunate that they were quick to hook the truck up to a tester. In no time the problem was identified and the part was ordered and by late Tuesday afternoon (5ish) we were back on the road. You have two AMAZING employees. Tony and Susan could not have been more accommodating. They kept us up-to-date every step of the way and even checked to see if we needed anything. Sweet Tony even offered the use of his vehicle to us, pretty amazing. We are so incredibly thankful and can't thank your team enough. Again, from the bottom of our hearts, THANK YOU!
Got my first truck within 2 days. Katie was very quick and very much helpful
Katie was wonderful what more can I say about this place. That is it for my 15 words.
All around great service and all around great people would recommend them for anyone buys a car
Extremely fast and efficient. Sales person Katie kept us informed through the whole process and answered all questions.
This dealership took the stress out of buying a car. I've always dreaded the time consuming process so many other dealers still seem to embrace. Friendly Ford was easily the best buying experience I've had in a very long time.
Had a great experience! Quick contact , excellent friendly service! Richard was nothing but helpful.
My co worker had given me Katie's card and told me I should try to contact her because I was in the market for a vehicle. I had just about given up all hope but decided I had nothing to lose so I messaged Katie and almost immediately got a response back. Long story short, Katie was there with an answer to every single question I had. And was there for ever concern. She would always call or text back immediately. She was so understanding and she worked so hard to get me the vehicle I wanted. Which she did! I am so pleased with her service and everyone else who was apart of the process. And the whole dealership was very welcoming and they were all very nice! I definitely recommend the dealership but I definitely recommend Katie chlad! Thank you so much!
Richard is the best sales man here! Definitely go see him. I just got my second car from here today due to his help for the 2nd time and I couldn't be more satisfied. They always help me through all my my concerns and questions, and even though I can be a little difficult while stressed , he helped me get a vehicle quickly and stress free ! Thank you again Friendly Ford of Hamilton and Richard for a great shopping experience! ✨
My co worker had given me Katie's card and told me I should try to contact her because I was in the market for a vehicle. I had just about given up all hope but decided I had nothing to lose so I messaged Katie and almost immediately got a response back. Long story short, Katie was there with an answer to every single question I had. And was there for ever concern. She would always call or text back immediately. She was so understanding and she worked so hard to get me the vehicle I wanted. Which she did! I am so pleased with her service and everyone else who was apart of the process. And the whole dealership was very welcoming and they were all very nice! I definitely recommend the dealership but I DEFINITELY recommend Katie chlad! Thank you so much!
Just bought another vehicle from Friendly Ford. I was very happy with how every thing was handled. My salesman Robert even hooked up my phone to the truck. He called today to see how the truck was running for me. Very happy
A great dealership to work with, my salesperson Katie and the finance department worked to get the deal I needed and it could not have been easier!
I absolutely LOVE working with Britinie. In February I bought a 2021 Ford Explorer King Ranch. Due to issues with it, she got me into a beautiful 2020 GMC Sierra Denali!! I'll be going there in the near future to get another vehicle!!
I contacted Friendly Ford because they had a new explorer in stock with everything I was looking for. I was lucky enough to get connected with Heidi and she was awesome! She understood my free time was limited and answered all my questions via email and text. The GM Mike stepped in to assist with some further questions and concerns I had and both him and Heidi went to bat for me! I never had a dealership fight so hard for my business before. These people are truly compassionate, hard working, honest and 100% customer oriented! I will surely be back and in the meantime I will be sending all my friends and family their way! Best, easiest, most awesome experience I ever had purchasing from a dealer! Thanks Heidi and Mike!
I contacted Friendly Ford because they had a new explorer in stock with everything I was looking for. I was lucky enough to get connected with Heidi and she was awesome! She understood my free time was limited and answered all my questions via email and text. The GM Mike stepped in to assist with some further questions and concerns I had and both him and Heidi went to bat for me! I never had a dealership fight so hard for my business before. These people are truly compassionate, hard working, honest and 100% customer oriented! I will surely be back and in the meantime I will be sending all my friends and family their way! Best, easiest, most awesome experience I ever had purchasing from a dealer! Thanks Heidi and Mike!
Great experience, customer service and a manager that really cares.
Heidi Lewis 2018 Ford Edge. Delivery of my vehicle was flawless. I will recommend her services to everyone and anyone. Exceptional professionalism on my auto purchase. A+++.
Richard was great! No pressure at all very attentive and listened to my cares and concerns would definitely seek him out in the future. I also want to give a shout out to Katie for paving the road to make this happen.
Friendly Ford of Hamilton
2536 Route 12B
Hamilton, NY 13346
Service:315-750-1058
Parts:315-825-2103
Directions