Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford of Hamilton
Hamilton's Favorite Ford Dealer!
Thank you for visiting the website of Friendly Ford of Hamilton! At our dealership, we believe in service with a smile. It's how we earned our name. From a wide range of vehicles, including new and used sedans, SUVs, and trucks, to customized financing and certified Ford service, we're proud to be your one-stop shop when it comes to all your automotive needs.
We always enjoy making new friends in the Hamilton, Madison, and Morrisville, NY, areas. So, read on to see how we can help you, and feel free to contact us with questions along the way.
Ford Models for Every Lifestyle
The moment you visit our Ford dealer, you'll be greeted by one of our helpful staff members ready to assist you with all your car-buying needs. We'll sit down with you to learn all about your New York lifestyle and what you're searching for in your next new Ford. Soon enough, we’ll have you paired with the perfect match.
Across all the variety of trim levels, body styles, and additional details in our inventory, you’ll find trusted Ford models, such as:
- Ford Bronco
- Ford EcoSport
- Ford Explorer
- Ford F-150
- Ford Mustang
Need supreme towing power to take your recreational boat to Lake Moraine for the weekend? Our Ford pickup trucks are known for their top-of-the-line towing capacities with the Ford Super Duty capable of towing up to 37,000 pounds when properly armed. Is an efficient crossover more your style? Hit up the trails at Charles E. Baker State Forest in an EcoSport. It’s a compact ride built for big adventures.
We even have a selection of used trucks, SUVs, and sedans for you to choose from. No matter what your next big getaway calls for, our team will work hard to pair you with the best new or pre-owned model and trim level. Then, we'll get you behind the wheel to ensure you're getting a comprehensive view of your desired ride.
Finally, we also offer a collection of commercial Ford vehicles, like the Transit Connect, that can be the new mobile home for your growing local business. To find one of these, or any Ford vehicle in our inventory for that matter, test out our online inventory filters to find something suited perfectly to your style.
Automotive Financing Around Your Needs
After you've worked with one of our sales associates to find your ideal vehicle, the next step is to sit down with a member of our finance team to discuss the different buying options available to you. From used car financing to leasing, our financiers are experts in their field and have established strong relationships with various local lenders, so you can be confident they’ll find a rate you'll love.
To help make Ford financing even easier, we offer a range of online tools as well. This online financing suite is what you need to get a head start on your financing journey, or some additional progress along the way, from the comfort of home.
Fill out our finance application or credit estimator and you'll be one step closer to getting behind the wheel of a new car without having to get off of the couch! Looking to upgrade your current ride? Our Value Your Trade tool will provide you with a quick estimate, so you can shop with confidence.
Our online suite features plenty of additional car-buying resources, such as our buying vs. leasing guide or Ford lease specials, that can lend a hand throughout your buying journey. At any point, our team will be a quick call away to answer any of your most pressing questions.
Automotive Service and Maintenance
Our relationship with you extends far beyond the moment you've secured a great finance rate. Instead, our Ford dealer will continue to be here to provide the maintenance and repairs your vehicle will need for miles to come. No matter what your experiencing with your Ford vehicle, our mechanics will work efficiently to get you back on the road.
In order to provide you the best possible care, our team provides a wide range of vehicle services, including:
- Oil Changes & Filter Replacements
- Tire Rotations & Wheel Alignments
- Brake Repairs & Replacements
- Engine & Transmission Services
- Battery Checks & Replacements
We can even determine the issue at hand with one of our comprehensive multi-point inspections. From start to finish, your Ford vehicle will be in the best and most capable hands. Plus, all you need to do to set up an appointment is fill out our online form. Schedule your service now!
Ford Parts
Ford is synonymous with high quality, and we want our services to reflect this as well, so we only utilize genuine OEM (original equipment manufacturer) parts. Get your battery replaced or filter changed with confidence in knowing we have you covered on all fronts.
We also understand that some of our local drivers want to make smaller fixes from home. However, we still want to make sure you’re equipped with the best possible parts for your driveway repairs.
So, our parts center has made it easier than ever to order the same OEM parts our technicians use. With our online order form, you can quickly and conveniently order everything from new brake pads to windshield wipers. Let us know which parts you need, and we’ll have them ready for pick up in little time.
Visit Us Today!
With all the resources we have to offer at our local Ford dealer, it’s never been easier to get behind the wheel of your dream ride. In fact, our team will work hard so that you’ve got a Ford you love before you get going on the next steps.
Your next Ford pickup truck or SUV is waiting, and our team at Friendly Ford Hamilton is ready to help you find it. If you're in the Hamilton, Madison, and Morrisville, New York, areas and looking to learn more or schedule a Ford test drive, contact our Ford dealer today to get started. We look forward to meeting with you!
We're Here For You
Friendly Ford of Hamilton always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
I purchased a 2024 Jeep Grand Cherokee Summit Reserve on 8/14/2026. The l issues we have encounter with Friendly Ford are crazy and the customer service from the Sales Manager Jesse Lazzaro are not acceptable. I found the jeep online and while communicating with salesman, Oscar Gonzalez, I asked if there were ANY concerns, dents scratches or problems with the jeep. Told him I am very meticulous person and only want a spotless vehicle He advised that this Jeep was perfect, very clean and sent a 2 minute video. I made the deal over email and drove 3 hours to Friendly Ford to pick it up. When I arrived, I asked to see the Jeep but was advised it was being inspected and washed. They knew I was coming from 3 hours away for it, but nothing was ready when I arrived. It was pouring rain the entire time I was there, almost 2 hours, and after I signed the paperwork I headed home. This explains why I couldn’t see the Jeep when I got there and then they parked it outside in the rain. Once I got home and parked the jeep in our garage, I noticed small dents and rust spots on the roof. When I reached out to Jesse, the manager, he advised me that rust is normal for a NY vehicle! WHAT?! NO Jesse, rust is NOT normal on a $75,000 2-year-old automobile. Another issue is that the dealer could not find the 2nd key fob. It was finally mailed out after making almost daily calls or texts to the salesman/manager, Oscar or Jesse. If things couldn’t get any worse, the Jeep was supposed to be certified preowned as clearly advertised. The Monday after I purchased it, I get a call that my new Jeep has a safety recall for airbag issues and can’t be certified until I take the Jeep to a local dealer to be fixed. Should I even have been driving the Jeep? I was advised by my local dealer that it’s against the law in NY state to sell a vehicle with an open recall. I looked online to confirm and Yes it is and a dealer that does is subject to a $5000 fine and possible loss of license. The local Jeep dealer also brought to my attention a large long crack at the bottom of the windshield. Another issue and should not have been sold to me in that condition. Jesse Offers to cover the glass with Safe light. Why would I want an aftermarket windshield? Why did they sell me a vehicle that was certified with cracked glass? Jesse says they can fix the rust with a quick touch up process but I will have to drive 3 hours back to Hamilton NY on only on a Thursday, then I sit for 4 hours while its fixed and then another 3 hours home. WHAT that is crazy, I take a day off work to have this fixed half assed??! No thanks! I will have it down correctly out of pocket; Jesse offers to pay half. Still no check from Friendly after waiting 1.5 weeks. Was told it would be mailed out that day. A week goes by, no check in the mail. Reach out to Jesse he tells me the only person in the company that can write checks has been out. Left another 2 messages today! Still no check we are fed up and Jesse does not care. I myself have been in sales for 30 years and If I treated my customers how Jesse and Friendly ford has treated me and my new Jeep, I would be first, ashamed, secondly not have ongoing future business. Jesse, a key to good salespeople is to under promise and over deliver. You and Friendly Ford have done the complete opposite! We would not recommend Friendly Ford to anyone! if you do buy I hope you are issue free and don't have to deal with Jesse! We would love to Discuss the many problems and issues with management!
I needed to get into a new vehicle somewhat quickly after my previous one had been totaled. Orrin Stevens was able to hook me up with a '22 F150 with the appropriate box configuration and engine style I was looking for (all in a very short period of time). The entire transaction was smooth and seamless, at an incredible rate without any pressure. I've been driving my new one for about a month now and couldn't be happier. I will now suggest Friendly to anybody, thanks again!
Angel went above and Beyond to fix all my concerns on the exterior of the car did an excellent job all the service people are more than helpful
Had a wonderful experience working with Orrin while purchasing a vehicle at the dealership. I would again drive the extra time to deal with him and this dealership to buy another vehicle. The no pressure attitude was great to have and see throughout the location
They picked My truck up left me a loaner a fancy Ford Explorer trimmer my wife drove it fell in love with that so we ended up buying that the same week as my truck was fixed that only did they drop me off the loaner but at one point I realized I left my golf clubs in the back of my truck and needed them and they even ran them out to me the service department fix the trouble with my truck and got my truck back to me in a timely matter I cannot say enough of how they go out of their way to help their customer
Oscar Ramos is a great salesman he could not find the truck I wanted so he ordered one that I wanted great experience. I would buy another truck from friendly ford in hamilton
Angel was a great salesman. He gave us what we wanted on our trade. He is a tough negotiator but very fair. I would highly recommend this dealer.
We recently purchased a Toyota Rav4 XLE at Friendly Ford of Hamilton NY. Its been a while (since 2014) since we've bought a vehicle. So needless to say, alot of the bells & whistles have changed in cars since then 😄. The staff was very helpful. Not pushy at all. Our sales agent, Brennon Gallo was so pleasant and helpful. He answered all of our questions and walked us through all the aspects the Toyota had. Connecting our phones to operate the screen & explained everything. He took his time with us. He wasn't all business as he shared some of his personal future plans with us giving us that comfort as a person. I would highly recommend this company fir your next vehicle purchase and most definitely ask for Brennon. Holly & Jeff K.
It was a smooth and easy process Brennon made everything super easy and especially for my first time buying a vehicle at a dealership
I had a great experience working with Oscar. He answered all my questions, made me feel comfortable, & made the whole process easy and stress-free. I truly appreciate his help and professionalism and would definitely recommend him to anyone looking for a great car-buying experience.
Keith was extremely helpful getting me into the vehicle I wanted.
Oscar was a great salesmen! Very paitant and honest with me! I would recommend to anyone!
Very nice people to work with not pushy at all
Friendly Ford of Hamilton
2536 Route 12B
Hamilton, NY 13346
Service:315-825-6913
Parts:315-825-6911
Directions